The tour bus bounces along one of North Korea’s potholed roads, pop music blasting out over the speakers. It’s a catchy tune and even though none of the tourists can understand the lyrics, a few are tapping their feet to the beat.
It has the world’s tallest unoccupied building, it puts on the world’s biggest annual show and it’s sometimes prone to petulant nuclear threats. But what else do you know about North Korea?
Asia has hit brands hard, especially those in the luxury sector. With expectations that the economic woes will continue for another one or two years, the situation looks challenging. A new report offers not just a glimmer of hope, but some concrete suggestions for how to weather the storm.